Masters of the Universe Classics – Subscription concerns and my thoughts
Tuesday, July 24th, 2012 by Pixel Dan
By now I think it’s no secret that there has been a lot of discussion on the future of Mattel’s Masters of the Universe Classics line, which all started because of a post by Scott “ToyGuru” Neitlich stating that subscription sales were down, and therefore MOTUC may potentially be “on the chopping block.” This thread on He-Man.org sums up everything said by ToyGuru relating to this issue nicely in the first post.
Many of you have been contacting me via e-mail, PM, Twitter, Facebook, etc asking for my opinion on this situation, and/or asking me to relay messages to Scott. I feel I must apologize that I have stayed pretty quiet on this whole thing so far. I didn’t want to jump the gun. I wanted to get as much information as possible on this whole thing before I made any sort of comments. After talking with Toyguru on a recoding of the Roast Gooble Dinner podcast for a few hours this past weekend, I finally broke my silence and started posting updates and thoughts.
I was live-tweeting during the podcast recording, as I felt Scott was giving us a lot of very important information that fans needed to know. If you don’t follow me on Twitter or you missed it, here is a summary:
Talking with ToyGuru for RGD right now. Good info: 2014 will NOT have a price increase. So 2013 increase will hold for a few years.
ToyGuru has 2013 mapped out. Legal wont let him announce all of the figures. He would if he could.
2014 promises to complete the vintage MOTU figures and core PoP and NA. Its already figured out. Does NOT mean 2014 is def the end though.
It all depends on how sales are.
2013 subscription sales are about 60 – 70 percent less than last year st this time. That’s the reason for his posts.
However, ToyGuru is sure that they will hit the minimum, and 2013 will be fine. But subscribers are needed. So that’s the best way to help.
ToyGuru: “Best way to say it, if you invest for 2 more years, you’ll have pretty much everyone.” He three out names like Scorpia.
After 2014 they can go down to 6 figures a year to get out the more obscure or fan demanded figures.
ToyGuru: “When Classics does finish, MOTU as a brand won’t go away. It will continue, possibly with new toy lines.”
Mattel realizes MOTU is an important brand. It’ll be like Transformers, Star Wars, etc…ToyGuru promises MOTU wont go away.
This episode is set to go live on He-Man.org by the end of this week. I’ll let you all know when it’s up. It’s a must listen episode for fans of this toyline, as Scott goes into a lot of great detail on why things are the way they are, and what we can do to help.
Scott seemed pretty sure that the 2013 subscription will be fine, despite the current low sales. So that is certainly refreshing. I tend to share his sentiment. I feel that we’ll be OK for 2013, and probably 2014. But, I will say this: if you have an interest in this line, and you want many or most of these figures, do not hesitate to subscribe. The subscription numbers are the “guaranteed” sales Mattel needs to see in order to keep producing this line. I know there are many fans who do not like that method, but at this point I think we just have to live with the fact that that’s how this line works. It’s not going to change. MOTU Classics is a small line, and it’s subscription based. If we want to see it keep going, people have to subscribe.
Now, please don’t think I’m here to bully you into buying a subscription. That’s not my intent whatsoever. I understand it’s too expensive for some people. I know that a lot of folks don’t want everything. I also understand that some don’t like the idea of buying blindly without knowing what’s coming. I don’t fault anyone who does not want to subscribe. But if you can afford it, want these figures, and want the line to continue, then you should definitely subscribe.
MOTU Classics has always been known as a line that encompasses everything, with a mixture of vintage figures, Princess of Power, New Adventures, Concept, Mini Comics, 200x, Filmation, etc. I have always loved that diversity. I understand that there are a lot of people out there who don’t really care for the unknown characters, though. I really feel that the folks like myself who want everything are now in the minority. And I feel our group is continuously shrinking.
With that being said, I agree with Mattel’s decision to rework the 2014 line to only include vintage figures. This way, at the end of 2014, per Scott, we will have received EVERY vintage MOTU character and MOST of the core PoP and NA characters. I think that is really the best we can hope for at this point, and I think that is a smart move on Mattel’s part. That way, if the line cannot survive past 2014, at least we can feel pretty good about the collection we were given. And if the line can still go forward in some fashion after 2014, well that’s just icing on the cake!
I have faith that we will at the very least get through 2014. I have a good feeling about that. And if we make it through 2014, and Classics comes to an end, I will still be very happy that we received 6 years worth of amazing action figures.
Keep the hope alive! Good Journey, my friends!